WBG
Identity design. White Beach Golf is an 18-hole links-type course. The course was opened in 2005 and is an ample challenge for professionals, also offering the enjoyment of succeeding in golf for beginners. We made the new visual identity in 2012.
Is there a more traditional world than golf? Is it even possible to move the boundaries in that world and what would the customers think about it? It is possible and customers love it and embrace it. When creating the WBG identity, we introduced colors and textures, repeating traditional forms but defining them differently.